Combining Hulu’s traditional living room video ads with action-oriented prompts and personalized offers, Hulu’s GatewayGo ad unit allows brands to get significantly closer to their conversion goals in Streaming TV by shifting conversion actions from the TV screen to mobile.
By leveraging second screen enablement technologies with QR codes, push notifications, and email we’ve created single-step conversion journeys that inspire viewers to take immediate actions on a brand’s offer without asking them to shift their mindset or disrupt their viewing experience.
15 business days from the receipt of the final assets and copy.
To use a CTA that is not included in the list above, product/legal approval is required.
The landing page URL isn’t due until five business days prior to the flight start date.
With GatewayGo ads are designed to entice viewers to engage with your message while providing them with an easy way to get to the landing page. Once a viewer engages with the ad and enters your brand’s ecosystem, Hulu does not have any control over the viewer’s actions or outcomes – performance is equally dependent on the landing page as it is on the ad itself. In order to achieve the best performance possible we suggest the following for landing pages:
Q: Why do you prefer PCM codec?
Q: What does native frame rate mean?
Q: Should the bitrate be constant if delivering ProRes codec?
Q: Can you accept bitrate higher than 30 Mbps?
Q: When is letterboxing allowed and not allowed?
A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom). We should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.