Video Commercial

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The Video Commercial includes placement of your advertiser’s video creative into any one of Hulu’s standard long-form content commercial breaks.
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Turnaround Time

Up to 5 business days from the receipt of the final assets.

Available On:

Video Tech Specs

High-Definition

  • 1920 x 1080 or 1280 x 720 (16:9)
  • Letterboxing on native 1.78:1 (16 × 9) content is not allowed. 
  • Constant bitrate (CBR) 10–40 Mbps. 
    • EXCEPTION: For 100% graphic videos the minimum bitrate is 2 Mbps.
  • Main Profile @ Main Level (MP@ML)
  • 4:2:2 color space
  • Single video track

File Formats

  • Quicktime movie (.MOV)
  • MPEG-4 (.MP4)
  • Apple MPEG-4 (.M4V)

Codec

  • Apple ProRes 422 HQ
  • H.264

Max File Size

  • 10 GB

Frame Rate

  • 23.98, 24, 25, or 29.97 or 30 fps based on native frame rate. 
  • Constant frame rate only. 
  • Content must be progressive scan.

Programmatic

  • 1920 x 1080 or 1280 x 720 (16:9)
  • Letterboxing on native 1.78:1 (16 × 9) content is not allowed.
  • Constant Bitrate (CBR) 15-60 Mbps (Preferred)
  • Variable Bitrate (VBR) 20-60 Mbps (Accepted)
  • Main Profile @ Main Level (MP@ML)
  • 4:2:2 color space

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Standard Definition​

  • 720 x 480
    4:3 or 16:9 pixel aspect ratio.
  • Letterboxing on native 1.78:1 (16 × 9) or pillarboxing on native 1.33:1 (4 × 3) content is not allowed. 
  • 3:2 display aspect ratio is not accepted.
  • Bitrate: greater than 2 Mbps.
  • Main Profile @ Main Level (MP@ML)
  • 4:2:2 color space
  • Single video track

Audio Tech Specs

Tech Specs

  • Audio is required.
  • Two channels only.
  • 192 Kbps minimum 16- or 24-bit only.
  • 48 kHz sample rate.

Codec

  • PREFERRED: Pulse-code modulation (PCM).
  • ACCEPTED: Advanced Audio Coding (AAC). 

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Third-Party Tags & Programmatic

Standard

  • Hulu accepts standard tags and supports VAST from Hulu-approved vendors.
    • VAST 2.0 and 3.0 only
  • Hulu doesn’t accept wrappers on VASTs.
  • For additional VAST information, please download our FAQ document here.
  • Hulu accepts 1 × 1 trackers and click commands.
  • Hulu doesn’t accept iFrame, iLayer, JavaScript, or internal redirect tags.
  • Hulu no longer accepts VPAID tags. 

Programmatic

  • For our programmatic offering, we cannot support VPAID within VAST tags, must be VAST only.
  • Secure tags must be used.
  • Please append any 3rd party trackers as a 1 × 1 in your respective DSP.
  • All Third-Party VAST tags need to meet Disney Advertising Requirements.

Programmatic Vendors

  • The Trade Desk (TTD): Third-party tags CAN be used. Consult with your Disney Ad Sales contact on approved vendors.
  • Roku OneView: Third-party tags CAN be used. Consult with your Disney Ad Sales contact on approved vendors.
  • Google DV360: ONLY DCM creative tags allowed – third-party creative tags CANNOT be used.
  • Amobee: ONLY DCM or Innovid creative tags allowed/approved.
  • Xandr Invest: Third-party creative tags CAN be used. Consult with your Disney Ad Sales contact on approved vendors.
  • Yahoo DSP: Third-party creative tags CAN be used. Consult with your Disney Ad Sales contact on approved vendors.
  • Beeswax: Third-party creative tags CAN be used. Consult with your Disney Ad Sales contact on approved vendors.
  • Viant/Adelphic: Third-party creative tags CAN be used. Consult with your Disney Ad Sales contact on approved vendors.
  • Nexxen: Third-party creative tags CAN be used. Consult with your Disney Ad Sales contact on approved vendors.
  • Basis (Centro): Third-party creative tags CAN be used. Consult with your Disney Ad Sales contact on approved vendors.
  • Criteo: Creatives must be uploaded within the Criteo platform. Third-party tags cannot be used.
  • DeepIntent: Third-party creative tags CAN be used. Consult with your Disney Ad Sales contact on approved vendors.
  • Madhive: Third-party creative tags CAN be used. Consult with your Disney Ad Sales contact on approved vendors.
  • Jamloop: Third-party creative tags CAN be used. Consult with your Disney Ad Sales contact on approved vendors.
  • Octillion: Third-party creative tags CAN be used. Consult with your Disney Ad Sales contact on approved vendors.
  • Simpli.fi: Third-party creative tags CAN be used. Consult with your Disney Ad Sales contact on approved vendors.
  • StackAdapt: Third-party creative tags CAN be used. Consult with your Disney Ad Sales contact on approved vendors.
  • Zeta Global: Third-party creative tags CAN be used. Consult with your Disney Ad Sales contact on approved vendors.
  • 4Info: ONLY DCM creative tags allowed – third-party creative tags CANNOT be used.

Miscellaneous

Hosting

  • Hulu manages the encoding, hosting, and streaming of the video ads/associated creative assets.
  • For programmatic deals, creatives must be trafficked within the DSP – ensuring they remain up to spec through transcode.

Metrics Available

  • Impressions
  • Clicks
  • Completion rate
  • CTR

CTAs, URLs, Hashtags & QR Codes

  • Because video commercials are not directly clickable on most devices CTA buttons that look clickable and include copy such as “Learn More” or “Buy Now” are not allowed.
  • URLs and hashtags are accepted.
  • QR Codes are NOT accepted.

Additional Requirements

  • The video must be submitted without leaders such as slates, countdowns, etc.

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The use of Graphik is acceptable in cases where the Client cannot supply their own typeface.
On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.
If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.
Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]
  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as” Brand (TM)”

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Should the bitrate be constant if delivering ProRes codec?

A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?

A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom). We should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.