Gateway Shop is Disney’s first Shoppable TV Ad Experience that allows for frictionless commerce by combining dynamic product information, streamlined mobile shopping destination, and audience targeting to engage viewers and provide a clear path to purchase.
Powered by automation, Gateway Shop enables advertisers to deliver a cohesive shopping experience to consumers across multiple touch points while reducing the manual nature of managing e-commerce activities.
Gateway Shop’s expansive reporting provides advertisers with the full picture of viewer engagement and conversion from the moment they see the ad on TV all the way through to checkout on the mobile shopping page.
30 business days from the receipt of the final assets and copy.
If a brand name includes a hyphen (-), an apostrophe (‘), or any other special characters, they can be included in the written Brand text but not in the mobile shopping page URL.
For example, “Baskin-Robbins” could be displayed with the hyphen near the brand logo in the living room UI. But the mobile shopping page URL would not include the hyphen and appear like this “stream.shop/baskinrobbins”.
Trademark or copyright symbols are not allowed.
Think about how to get the viewer to take action and engage with your ad unit.
Your messaging/CTA should be quick to read and compelling. Keep the message bold and simple.
If possible, mention what the viewer will get when they engage with the ad. Messaging/CTAs that offer a sense of urgency perform the strongest.
Landing page URLs can not be included in your short advertiser message.
USAGE: This will appear in both the video and end card screens of the living room UI.
Shop While You Stream. Shop Athleta now by texting the SMS keyword to the mobile number on screen, or by scanning the QR code with your mobile phone camera. Shop All Shorts and Skorts, brought to you by Athleta.
Think about how to get the viewer to take action and engage with your ad unit.
Your messaging/CTA should be quick to read and compelling. Keep the message bold and simple.
If possible, mention what the viewer will get when they engage with the ad. Messaging/CTAs that offer a sense of urgency perform the strongest.
EXAMPLE: Ready. Set. Sweat. Shop all Shorts & Skorts.
The SMS keyword should be cohesive with your brand’s message, offer and/or product.
The SMS keyword for the version of the ad unit with the right-sided carousel needs to be different than what you are using in the bottom carousel.
Leveraging AI-driven tech, we will scan your video commercial, identify all shoppable products, and map them to real-time product catalog feeds from a specific list of eCommerce retailers.
In the case that a low number of products are identified in the video, clients have the option to add complementary products by providing a list of product SKUs. Another option is to allow KERV to make recommendations of complementary products based on best practices and client goals.
Q: Why do you prefer PCM codec?
Q: What does native frame rate mean?
Q: Should the bitrate be constant if delivering ProRes codec?
Q: Can you accept bitrate higher than 30 Mbps?
Q: When is letterboxing allowed and not allowed?
A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom). We should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.