Hulu’s Binge Ad enables marketers to deliver contextually and situationally-relevant messages at the right time and place – during a viewer’s binge session. The Binge ad allows brands to create and own a positive, contextually relevant viewer experience that complements viewing behavior and reduces ad fatigue. The industry’s first Binge Ad experience offers brands a natural, authentic opportunity to connect with the viewers and their viewing behavior.
8 weeks from the receipt of the final assets and copy.
Q: Why do you prefer PCM codec?
Q: What does native frame rate mean?
Q: Should the bitrate be constant if delivering ProRes codec?
Q: Can you accept bitrate higher than 30 Mbps?
Q: When is letterboxing allowed and not allowed?
A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom). We should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.