Updated: October 2023
These guidelines (“Guidelines”) apply to purchases of advertising inventory sold in the U.S. on the Hulu website or application or on any Hulu-related digital properties (“Hulu Advertising Inventory”) through direct buys and/or through Hulu’s self-service ad manager tool (“Hulu Ad Manager”). These Guidelines are incorporated into and a part of the applicable insertion order terms, and, as applicable, the Hulu Advertising Manager Terms located at https://home.admanager.hulu.com/terms/. The Guidelines do not, and cannot, provide an exhaustive list of guidelines or examples, and Hulu reserves the right to review, accept, decline, or remove any and all advertising on a case-by-case basis. Hulu also reserves the right to approve exceptions to these Guidelines on a case-by-case basis. Hulu may update these guidelines from time to time without notice, so please check in and review them regularly.
Q: Why do you prefer PCM codec?
Q: What does native frame rate mean?
Q: Should the bitrate be constant if delivering ProRes codec?
Q: Can you accept bitrate higher than 30 Mbps?
Q: When is letterboxing allowed and not allowed?
A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom). We should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.