Hulu’s Pause Ad offers advertisers a unique opportunity to connect with viewers through situational relevance — the act of pressing pause.
The Pause Ad allows marketers to deliver relevant messaging to consumers at the right time and place — during a natural, user-determined break in the storytelling. It also allows advertisers to create and own a positive, entertaining viewer experience.
12 business days from the receipt of the final assets and copy.
HEX or RBG Code
Q: Why do you prefer PCM codec?
Q: What does native frame rate mean?
Q: Should the bitrate be constant if delivering ProRes codec?
Q: Can you accept bitrate higher than 30 Mbps?
Q: When is letterboxing allowed and not allowed?
A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom). We should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.