Interactive video formats foster greater affinity with a brand using customizable interactivity that can inform viewers about a brand’s latest products, features, and services.
Hulu offers select functionality via third-party production and hosting partners BrightLine and Innovid. Contact your Disney Sales rep for additional information and available formats.
Typically 3-4 weeks, depending on the level of interactivity and project scope. Your sales and vendor teams will confirm the timeline and deliverables in advance.
Please work with your Disney Sales Contact and vendor team for specific ad product and format deliverables.
Q: Why do you prefer PCM codec?
Q: What does native frame rate mean?
Q: Should the bitrate be constant if delivering ProRes codec?
Q: Can you accept bitrate higher than 30 Mbps?
Q: When is letterboxing allowed and not allowed?
A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom). We should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.