Cover Story Brand Placement

Hulu’s Cover Story Brand Placement offers advertising clients the opportunity to integrate their branding with Hulu’s homepage.

Turnaround Time

12 business days from the receipt of the final assets.

Available On:

Brand Logo/Title Treatment

File Format

  • PREFERRED: Vector Adobe EPS or Illustrator (AI)
  • ACCEPTED: High-res layered Photoshop (PSD)

Creative Requirements

  • Only a primary version of the brand logo is allowed. Additional imagery, taglines, talent names, or release dates are not permitted.
  • An all-white version of the brand logo/title treatment for optimal viewability. 
  • A horizontal version of the brand logo/title treatment to make the best use of the available space.
  • The placement and size of the area for the brand logo is hard coded into the UI. We are unable to make the brand logo bigger or move it. 

Fonts (if Applicable)

  • OpenType Font (OTF)

Max File Size

  • 500k

Third-Party Tracking Tags & File Hosting

Tracking Tags

  • Clients can provide third-party 1×1s.

File Hosting

  • Files are hosted by Hulu.


  • Lorem ipsum dolor sit amet, consectetur adipiscing elit.
  • Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.


  • Lorem ipsum dolor sit amet, consectetur adipiscing elit.
  • Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
The use of Graphik is acceptable in cases where the Client cannot supply their own typeface.
On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.
If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.
Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]
  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as” Brand (TM)”

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Should the bitrate be constant if delivering ProRes codec?

A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?

A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom). We should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.